Brady will grace the cover of EA Sports’ "Madden 18" video game, which goes on sale Aug. 25. According to the Madden Curse, players making the cover of the popular video game have had tough times that particular season. There is evidence to back that up, but some players have had good years, too, ESPN reported.
Brady’s teammate, tight end Rob Gronkowski, was on the cover of “Madden 17.” He missed the postseason after he was placed on injured reserve. The Madden Curse had its origins in 1999, ESPN reported, when the first player to appear on the cover — 49ers running back Garrison Hearst — broke his ankle in a playoff loss to Atlanta.
Since 2001, 13 different “Madden” cover subjects have missed at least part of the season, while others have seen their production dip or their teams suffer shocking ends to the season, ESPN reported.
Atlanta Falcons quarterback Michael Vick broke his leg during his cover season of 2004 and later spent time in prison for his involvement in a dogfighting ring. Seattle running back Shaun Alexander saw his productivity drop after appearing on the 2007 cover.
Other players have done well. Richard Sherman played great the year he was showcased on “Madden 15,” but the Seahawks lost in the final seconds of the Super Bowl to the Patriots. Calvin Johnson (“Madden 13”) and Ray Lewis (“Madden 2005”) had terrific seasons as "Madden" cover athletes.
Brady, who turns 40 in August, grew up a few miles away from where Electronic Arts opened in his hometown of San Mateo, California, ESPN reported. As a kid, he would work out in the EA gym, in part because the company employed a family friend who lived across the street from him.
Brady downplays the curse.
"There's no such thing as curses," Brady said in a Facebook video. "It's a total myth, OK? I feel you're not really getting it. See? All good."