In a release, the company said the drink, known as a Dollarita™, is part of Applebee’s Neighborhood Appreciation Month.
"We focus on our food a lot, but 'bar' is in our name, and it is an integral part of what makes Applebee's a great neighborhood destination," said Patrick Kirk, vice president of beverage innovation at Applebee's. "Our $1 margaritas in October give us a chance to show our guests a little love, giving them a totally unbeatable offer as a gesture of our sincere appreciation for their patronage."
There is apparently no limit to the number of margaritas that a customer can order, but the company does ask for people to “please drink responsibly.”
The promotion is available at participating Applebee's locations only. Applebee’s has around 2,000 franchises in all 50 states.
To see if an Applebee’s near you is offering the $1 deal, please check here.