Oprah Winfrey speaks onstage during the 2016 ESSENCE Festival presented By Coca-Cola at Ernest N. Morial Convention Center on July 2, 2016 in New Orleans, Louisiana. (Photo by Paras Griffin/Getty Images for 2016 Essence Festival)
According to the magazine’s creative director Adam Glassman, he and editor-at-large Gayle King spent the year scouting items for the favorites list and made sure to include something for everyone — men, women, pets and kids. Winfrey made the final decisions.
“What Oprah always challenges us to do is to find some new brands, some indie brands, mom-and-pop kind of brands. We always have a fabulous mix of tried and true, and big people, but we also like to infiltrate new brands and also brands made in the USA,” Glassman told the Associated Press.