Mother’s Day Is Bigger Than Father’s Day… And Americans Are Spending BIG 💐💸❤️

If you haven’t figured out your Mother’s Day plans yet… this is your warning ⏰😅

According to the National Retail Federation, Americans are expected to spend a RECORD $38 BILLION on Mother’s Day this year 🤯

That’s:

  • Up from $34.1 billion last year 📈
  • And higher than the previous record set in 2023 💐

Yeah… moms are cashing in this weekend 😂

💸 How much are people spending?

The average person plans to spend about:

👉 $284 on gifts

And here’s who people are shopping for most:

  • Mom or stepmom ❤️
  • Wife 💍
  • Daughter 👧

(And let’s be honest… probably dog moms too 🐶😂)

🌷 Most popular Mother’s Day gifts

Here’s what people are buying the most:

  1. Flowers 💐
  2. Greeting cards 💌
  3. Dinner or brunch outings 🍽️
  4. Gift cards 🎁
  5. Jewelry & accessories ✨

So yes… brunch reservations are probably disappearing FAST right now 😬

👩‍👧 More people celebrate Mother’s Day

In a separate poll:

  • 47% of Americans said they celebrate Mother’s Day ❤️
  • Only 34% said they celebrate Father’s Day 👀

Meanwhile:

  • 32% celebrate BOTH 👨‍👩‍👧

So yeah… moms are definitely winning this round 😅

🧠 Why people feel closer to their moms

The poll also asked people about growing up with both parents—and the answers leaned heavily toward moms:

  • 75% said their mom did more housework 🏠
  • 53% said she was more involved in daily activities 📚
  • 47% said she was more affectionate 🤗
  • 39% said they were closer to their mother ❤️

Interestingly, men were actually slightly more likely than women to say they felt closer to their mom 🥹

🤔 Final thought

Whether it’s flowers, brunch, a phone call, or just spending time together…

Mother’s Day clearly means a lot to people 💐

So if you haven’t planned anything yet? You might wanna get moving 😂