Its like something right out of that Lays flavor competition, but this is not a lays chip.
According to Foodbeast,
“Snack brand 'Iceland' released "Christmas Tree Flavor Salted Hand-Cooked Crisps" throughout UK grocery stores.
The ingredients are pretty simple: potatoes, sunflower oil, pine oil, and pine salt seasoning — an expected combination to create a piney, woodsy taste. A pine-flavored chip definitely sounds odd, but the flavors may taste similar to rosemary.”