Jacksonville Jaguars fans can now get a closer look at what game day could look like inside the teamās future home.
The Jaguars have officially opened the Stadium of the Future Sales Center, giving current and prospective Season Ticket Members the opportunity to see seating and hospitality options for the renovated stadium, which is scheduled to open in 2028.
The appointment-only sales center, located at 501 Touchdown Drive on the former Jacksonville Fairgrounds property, is designed to give fans an interactive look at the new stadium before they choose their seats. Fans will be able to explore different seating options and get a better idea of what the revamped stadium experience will be like.
āFrom the moment our current and future Season Ticket Members come through the front doors, they will be immersed in an experiential journey crafted to truly āwowā the fanbase,ā Jaguars President Mark Lamping said.
The center includes an Immersive Cube developed by Advent, an experiential design and technology company. The Cube uses 10 million pixels across a high-fidelity LED environment covering the walls and floor, creating a 180-degree canvas that transports visitors into the Stadium of the Future.
āThe Immersive Cube is more than a piece of cool technology,ā Advent CEO John Roberson said. āIt transforms conceptual spaces into tangible, emotionally charged narratives that inspire connection and investment.ā
And if youāre already a Jaguars Season Ticket Member, when you get your chance to select your 2028 seats depends on your priority status.
The Jaguars are using a four-phase process:
- š Premium seating: Selection begins September 2026
- š Club seating: Selection begins fall/winter 2026
- š 100/200 Level seating: Selection begins winter 2026 through summer 2027
- š 400 Level seating: Selection begins fall 2027
The team says the process will take into account factors including a memberās current stadium seat location.
So, what exactly are they building?
The new stadium is planned to have a base capacity of more than 63,000 fans, with the ability to expand beyond 70,000 for major events. Plans also include expanded premium seating, new fan amenities, enhanced technology, a covered canopy and a public subtropical Florida nature park incorporated into the stadium experience.
The Jaguars will continue playing at EverBank Stadium during the 2026 season with reduced capacity. For the 2027 season, the team will play its home games at Camping World Stadium in Orlando while construction continues. The Jaguars are scheduled to return to Jacksonville for the 2028 season when the Stadium of the Future opens.
And for fans who want to be part of the 2028 experience, deposits for season tickets are currently being accepted.
So, Jaguars fans ā the future of football in Jacksonville is starting to look a little more real. šš
