Looks like starbucks is taking its Green Logo even more serious, Cause they’re going green with their NextGen Challenge!
Starbucks said each year, an estimated 600 billion paper and plastic cups are distributed globally* and though Starbucks cups only account for an estimated 1 percent of that total, the company is not leaving the problem-solving to others.
Starting today, Starbucks is committing $10M in partnership with Closed Loop Partners and its Center for the Circular Economy to establish a groundbreaking consortium to launch the NextGen Cup Challenge. This is the first step in the development of a global end-to-end solution that would allow cups around the world to be diverted from landfills and composted or given a second life as another cup, napkin or even a chair – anything that can use recycled material.
So, if you know of a way to create a “Truly 100% compostable coffee container” get working on it yo! there’s 10 Mil on the line!
